The Work
150 + digital and offline projects to engage and deliver. Read about some of them below.
Principal Hayley Hotels
Principal Hayley: A conference and events hotel group, requiring a high profile and commercially successful digital presence across multiple channels.
Mobyloan
Start-up Mobyloan were keen to create a professional and contemporary brand position to support their payday loan service. Logo development, styleguides and a modern, usable website did the trick.
Bicom
The Britain / Israel communications and research centre required a usable, modern interface for their news driven online hub.
Benefit Cosmetics
Cosmetics giant Benefit launched 3 new fragrances under the ‘Crescent Row’ banner. The brief was to create an inviting and engaging campaign microsite that would enhance the characteristics of the perfume range, and give it a more ‘UK’ feel.
Take a stroll down Crescent Row
The flash based concept played on the key themes of Crescent Row being an actual street. Using the Crescent Row ‘virtual girls’ Lee Lee, Gina, and Sofia to invite customers to get the look themselves at the e-commerce driven main Benefit site.
Data capture was a central part of the site focus. Users interacted with an offline campaign to find keys placed throughout locations in the UK. They then could redeem a special keycode on the site for prizes and offers.
This stylish, product driven site was worked on in close partnership with the fun team at Benefit.
Responsibilities
Creative direction, project owner, client liasion and handling, account management, management of resources, designers, developers and account team, copy.
The Crescent Row perfumes retain their fragrance really, really well. I can vouch for this. As I found when trying to scrub them off. ”You have to test these Roy, being the creative director and all” they told me. Thanks for that, account team.
Supernanny
The parenting TV juggernaut, broadcast in over 47 countries required an integrated online presence for the UK and US. Putting community at the heart was the hook to tie it all together.
Passwords Anon.
The dangers of hoarding passwords are laid out for financial intermediaries. Ruin, disease and shame are it’s bywords. This viral campaign for Unipass was a hoot, and scored highly with the target audience.
Equinor
A leading wealth management company in Denmark needed a brand, online and communication boost. Happy to oblige.
Nandos Xperimental
A community of young skaters and artists. The world’s best spicy chicken. Live events, competitions and an online strategy to glue it all together.
